For 23 years, Dan Varroney worked in the rooms where industry strategy is made. Now he serves the leaders carrying those decisions through a volatile economy.
“The defining leadership challenge of the next decade is building organizations capable of thriving amid permanent disruption.”
Two-Time #1 Amazon Bestselling Author. Trusted Adviser to Business and Industry Leaders.
Helping Leaders Understand What Will Define Competitive Advantage in the Next Decade
As Founder and CEO of Potomac Core, Dan works at the intersection of economic strategy, industry competitiveness, and executive leadership. For 23 years as Senior Vice President at the National Association of Manufacturers, rising to Senior Vice President, he sat at the table where policy, industry, and business strategy converged. He led TechAmerica and ACG. He convenes 50+ association CEOs. He knows how decisions get made at the highest levels.
He is a two-time Amazon #1 bestselling author and appears on Fox Business, SiriusXM, RealClearPolitics, MarketWatch, and Fortune, averaging 15 to 20 media appearances per month.
Executives today are operating in an environment where traditional assumptions about growth, competitiveness, and strategic planning are increasingly breaking down.
Dan helps leaders answer the question at the center of it all:
“What will separate organizations that thrive from those that struggle in an economy defined by accelerating disruption, rising complexity, and strategic uncertainty?”
Dan delivered one of the most strategically relevant conversations at our conference. His insights on leadership, competitiveness, and economic growth challenged our audience to think differently about the future operating environment facing our industry.
— Richard D. Gumbrecht CEO, Secured Finance Network
Dan Varroney has effectively outlined the strategic thinking necessary to create a stronger business and policy environment. His work provides an important roadmap for long-term competitiveness and growth.
— Jason K. Blake President, Petroleum Equipment Institute
Dan Varroney is brilliant at reading the economic tea leaves, cutting through the noise and providing a blueprint for realistic and resourceful action. His sophisticated synthesis of economic and political strategy comes at a critical time in the global marketplace. As Dan explains, small business is the key to moving the needle in a modern economy and keeping the momentum going.
— Mark Halperin Editor in Chief, 2WAY; Host, Next Up
I’ve watched Dan Varroney build his consulting business and thought leadership platform over the past decade. He has a rare ability to see what others miss about small business potential. His books prove why he’s become such a trusted voice in the entrepreneurial community.
